BUILDING
CONTENT FACTORIES
FOR LUXURY BRANDS

At Detroit Paris, we approach content production
as a strategic business driver.
Every image, video or campaign is designed to generate measurable impact, marketing performance, budget efficiency, operational agility and long-term brand value.
By combining AI-powered production, CGI and 3D workflows, Detroit enables brands to accelerate time-to-market, optimize production costs and build scalable content systems adapted to global distribution.

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Creativity at Detroit is driven by structure,
culture and dedicated teams.
As an AI and CGI production studio based in Paris, we assemble dedicated creative, technical and AI teams trained on each brand’s visual language, tone and luxury standards. This model allows us to deliver bespoke creations while maintaining consistency across large volumes of content.
Technology enhances creative direction — it never replaces it.

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We believe responsible production is now a creative standard.
By rethinking traditional workflows through AI and dedicated production teams, Detroit reduces financial, carbon and human impact while increasing efficiency and creative output. Our approach supports more sustainable production models, without sacrificing image quality, creative ambition or brand integrity.
Responsibility is built into the system, not added as an afterthought.

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Scaling content should never mean compromising quality.
Detroit Production is designed to help brands scale image and video production across markets, audiences and platforms. Through AI-assisted pipelines and optimized CGI workflows, we produce faster, more consistently and at the right level of craft for luxury and premium brands.
Our model supports continuous production, long-term content strategies and global campaigns.

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Security is central to our production methodology.
Detroit operates secure, transparent and controlled production pipelines, adapted to the needs of luxury brands and global organizations. Our approach includes IT assessment, infrastructure audits and risk evaluation, ensuring that every production environment meets high standards of security and compliance.
From data management and AI model training to CGI production and post-production, every step is designed to guarantee confidentiality, IP protection, traceability and brand safety.

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