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Crafting a Collective Digital Quest
Through AI-Driven Narrative Production
Detroit collaborated with Louis Vuitton to design Enigma,
a refined digital game created to celebrate the first anniversary
of the House’s Discord platform and strengthen its community culture.
Conceived as a multi-day immersive quest, Enigma invited players
to join two symbolic teams, Crafters and Makers, and collaborate
to solve a series of riddles in search of Vivienne, Louis Vuitton’s iconic mascot.
A hybrid production combining AI-driven content creation, narrative design,
visual effects, and post-production enabled the creation of a playful
yet elegant universe, fully aligned with Louis Vuitton’s codes.
A crafted digital experience designed to foster engagement,
reinforce brand belonging, and explore new forms of luxury storytelling
through community-driven interaction.
