Squad

Squad is an AI creative studio represented by Detroit, operating at the crossroads of digital culture, experimentation, and AI-driven visual production. Known for their bold and exploratory approach, the collective pushes the boundaries of contemporary imagery through constant research, iteration, and visual disruption. Working with artificial intelligence as a playground rather than a fixed tool, Squad Labs develops striking visuals that question aesthetics, identity, and emerging visual languages. Their work embraces imperfection, speed, and experimentation, offering brands and cultural projects a forward-thinking perspective rooted in innovation, internet culture, and next-generation creative production.