Perrier Jouët I

Detroit and Perrier-Jouët staged a dialogue between vulnerability and resilience creating a powerful, emotive contrast

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Centered on an "Ode to Sensitivity," the project evolves the Maison’s historic anemone into isolated stained-glass sanctuaries. These translucent shells act as shelters of light anchored in the Arctic silence.

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The creative vision rests on a scale inversion: the delicate glass becomes the sole point of resistance against the white horizon. Each frame captures the friction between winter’s texture and the chromatic refraction of the floral motif.

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A hybrid production of AI and post-production defines this language where luxury emerges from the tension between the ephemeral and the immutable.

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