SumUp
Creative Culture
Pierrick Jegou
detroit service
play
00:00
/
00:00
Designing a Narrative Between Dream and Reality
Detroit collaborated with SumUp and Dagobert to create a campaign built on the contrast between entrepreneurial ambition and everyday constraints.
Set within stylized, idealized business environments, the visuals are paired with messages that highlight the realities of running a business, from operational pressure to time-consuming tasks.
Built around the idea of freeing entrepreneurs from these constraints, the campaign positions SumUp’s all-in-one terminal as a tool supporting autonomy and day-to-day efficiency.
A hybrid production combining AI-driven imagery, visual effect, art direction and post-production defines a visual language designed to scale across a wide European rollout.
No items found.
No items found.
%202.webp)
